Cynics have urged Love Island’s recognition is constructed on the chance to observe contestants strolling round a villa in swimwear. However in line with ITV’s boss, the present’s actual attraction for younger males is the perception it gives into the mentality of ladies.
Kevin Lygo, who oversees ITV’s programme output, mentioned the hit courting present permits straight males to listen to conversations they’re often excluded from.
“There was fairly an attention-grabbing piece of analysis accomplished about younger males and why they watch Love Island,” he instructed the Edinburgh TV competition. “And one of many fundamental causes is that they’ve by no means witnessed ladies collectively speaking about boys. And so they discover it completely fascinating and riveting and hopefully informative.”
He added: “A great and helpful consequence of leisure reveals is that they elevate these dialogue factors about what folks do and what they shouldn’t do into the general public area. However as producers and broadcasters we now have to verify they don’t step too far.”
ITV just lately introduced there will probably be two sequence of Love Island in 2023, with a winter sequence in South Africa and a summer season sequence in Mallorca. The present can even have a brand new host after Laura Whitmore introduced she is stepping down after three years within the job.
The success of Love Island has prompted ITV to purchase the rights to indicate Large Brother, reviving a programme that has not been on air within the UK since Channel 5 scrapped it in 2018.
Lygo mentioned the choice to revive one of many authentic actuality TV reveals is a bid to retain the large youth viewers that tunes in for night broadcasts of Love Island – a uncommon success in an period when youthful folks have a tendency to observe streaming providers.
“We take a look at Love Island and we see this extraordinary profitable present that defies all of the kind of present logic and goes in opposition to what folks say in that ‘younger folks don’t watch tv’,” he added.
He mentioned Large Brother will assist with November’s launch of its new streaming service ITVX. He promised the service, which is able to changed the much-maligned ITV Hub, could have its personal specifically commissioned reveals that won’t essentially be proven on the primary ITV channels.